MARKETING AND SALES POLICIES In order to survive, the objective of any concern cannot be other than the making of a normal profit in the long term, so any entrepreneurs in order to survive he/she has to put more research and development on marketing and sales policies in order to survive. Sales organizations and management are therefore directed to that end. In its widest sense, the sales policy must cover the subordinate policies of all departments and all activities that have any direct bearing on the actual selling of goods and services. Generally, the sales policy is regarded as the … Continue reading MARKETING AND SALES POLCIES